Pick a Niche, and Dominate It
Originally posted on Startup Daily Blog, Feb 1st 2011
Choosing a niche will force you to narrow your focus, with limited resources this is good discipline. Niches have less competition, and the competition they do have is less likely to be very good at marketing. Finally, the smaller the niche, the easier it will be to build trust in the market.
Start small and focused, and grow out from there.